Published on May 23, 2022
Why should you consider Asahi UK Ltd brands at your venue?
Asahi UK Ltd has premium brands across Craft, Keg ale, Cask ale & Cider. Their aim is to bring discovery and experience to every occasion. With a large portfolio of great brands such as Peroni Nastro Azzurro, Grolsch, and Dark Star Brewing Co., Asahi UK is passionate about creating value with desirable brands and a global network for service, knowledge and experience.
Believing in the 5 pillars of Commitment, Cooperation, Boldness, Empowerment and Curiosity, Asahi UK Ltd can gain the best from their staff, brands and customers worldwide. They are working towards ‘Legacy 2030’; thinking about their future impact on the world and how they act as a company. This means they will also be carbon neutral by 2030, which has already begun with a 40% decrease in their carbon footprint between 2010-2020. They believe that their legacy is not only in the drinks that they produce but also the people they work with, consumers, farmers and the planet itself. Focusing on electrical, sustainable energy, Asahi UK have already started in Poland, Italy and the Netherlands by getting 100% of their electricity from renewable sources.
Meantime Brewing Company are a part of the Asahi UK community and have become pioneers of modern craft beer. The idea of Meantime begin in 1999 in a small Greenwich flat where young brewer, Alistair Hook, began brewing beers to spark a craft beer movement. Now, although they have outgrown the flat, you will still find them brewing in their home town of Greenwich on the banks of the River Thames.
Meantime is a fun, fresh brand with great flavours and approachable beers who are also doing their part in a sustainable future, working in collaboration with TOAST Ale to create a sustainable beer using leftover bread. They are also making changes towards 2030 to be in line with Asahi UK’s vision.
Meantime have opened their doors to the public once again and are offering guided brewery tours with in-house beer experts in London. You can see how Meantime beer goes from the tank to the glass with a visit to the bottling line to catch the brewers in action. All this is then topped with a tutored tasting session of 4 of the beers from across their range, a great weekend activity for all.
Stock Meantime Brewery at your venue today and bring a bit of London’s playful craft beer to your customers.
Thinking of switching to Asahi UK brands in your venue?
In case studies where incumbent brewer’s core lager range has been replaced with Asahi UK’s, it has delivered an additional £46K per outlet in value, through the increase in share of Prem+ brands. In outlets that have removed the Premium 5% role, we have seen an outperformance of the market for Rate of sale AND a 38% increase in share of Super Premium.
Asahi is a light pale golden color, with distinctive notes of biscuits balanced with citrus aromas. Its dry, crisp start is refreshing with a delicate balance of citrus flavours harmoniously blending with bitter-sweet flavours.
Made with German lager malt, this low bitterness, clean and crisp lager is brewed using German hops, Polaris for bittering and Hallertau Mittelfruh and Saaz hops for aroma.
Peroni Nastro Azzurro is gently brewed to give an intensely crisp, refreshing taste with that unmistakable touch of Italian style.
Grolsch has been brewed in the Netherlands for 400 years. The Pilsner is brewed for refreshment and greater depth of flavour. Perfectly blending malted barley and 2 hops – one for aroma, one for bitterness – creates their famous taste.
Rich, smooth and elegant on the palate, it draws to a clean, satisfying finish with beautifully balanced bitterness.
Meantime Brewery use East Anglia’s world class malting barley and source the world’s best hops from London’s own back yard to create a clean, long-matured, unpasteurised lager; our nation’s finest.
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About the author
Chloe looks after all copywriting and proof-reading for Drink Warehouse UK, working with the Marketing team to deliver educational content to all our customers. She has spent many years in the hospitality sector, moving from behind the bar to now helping venues to stock their own. You can find more from Chloe about beer, cider, spirits, wine, non-alcoholic, soft drinks and RTDs all over our blogs, website, social media and Set The Bar magazine.