Drink Warehouse UK Blogs

Published on April 24, 2023.

Shall we?

Alexander Gordon started as he meant to go on — by sourcing the finest possible ingredients. This attention to detail and high juniper content has earned Gordon’s the recognition as the ‘ginniest’ of gins. By 1800, thanks to the support of the British Navy, Gordon’s had started to make its way to all corners of the world.


In 1769, Alexander Gordon was one of the first to pioneer the distillation of fine quality gin. In 1769, he founded his distilling business in the Southwark area of London and began perfecting his own brand using only the finest natural botanical ingredients to create the flavour that he desired. In 1924, Gordon’s was a pioneer in the cocktail space, launching the first Cocktail Shaker bottle in 1924 in response to the growing trend of cocktail parties but people not being sure on how to make them correctly. This demonstrates how innovation has always been central to the brand and why it continues to be the worlds most popular gin.

By the 1960’s, Gordon’s had acheived the status of being the world’s best selling gin brand. Gordon’s was distributed the world over. Their advertising was also becoming more playful and starting to develop a distinct TOV. In 2017, Gordon’s continues to be the worlds leading, award-winning gin brand 248 years on; in 2016 alone our leading variant won 6 global spirits awards highlighting our never falting quality and dedication to our liquid. We continue to show how innovation is key to our brand, recently launching the new Gordon’s Pink based on our recipe from the 1800’s and own the leading premixed cocktail in our Gordon’s & Tonic premix cans. Even with our grand history and exciting new variants, at the end of the day we are still a gin for enjoyment, and look forward to celebrate our upcoming 250 year anniversary.

Take a look at the lid of any bottle of Gordon’s gin and you’ll find a boar’s head. Legend has it that a member of the Gordon clan saved the King of Scotland from a wild boar when out hunting. Ever since, the ancestors of Alexander Gordon sported a boar’s head on their coat of arms.

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About the author

Chloe Lewis

Chloe looks after all copywriting and proof-reading for Drink Warehouse UK, working with the Marketing team to deliver educational content to all our customers. She has spent many years in the hospitality sector, moving from behind the bar to now helping venues to stock their own. You can find more from Chloe about beer, cider, spirits, wine, non-alcoholic, soft drinks and RTDs all over our blogs, website, social media and Set The Bar magazine. 

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