HENNESSY X BLACK HISTORY MONTH

Published on October 3, 2022

October is Black History Month.

The celebration of Black resilience is more than a month. It’s a movement–one that Hennessy has long been supporting as well as the Black entrepreneurs redefining our tomorrow continues.

‘In 1921, some tried to erase a movement that couldn’t be stopped. Setting fire to Black Wall Street in an attempt to destroy. Black wealth. Black potential. Black excellence. Black legacy.

But they failed.

Black people always find a way to come back stronger. We are inspired by the Black entrepreneurs who rose then, and who rise again today. And we’ll continue to support the Black community and businesses that are redefining our tomorrow.

Black History. More than a month. It’s a movement.’ – Hennessy

Hennessy have created a program that provides immediate relief and long-term support to Black, Asian, and Latinx small-business owners. Throughout history, Black entrepreneurship has created space for opportunity, progress and legacy within the Black community. And despite the obstacles that threaten to shutter Black businesses, they still find a way to rise above. Hennessy is inspired by, and will continue to support, the Black entrepreneurs who keep going.

The Hennessy Fellows Program, in partnership with the Thurgood Marshall College Fund, is a yearly investment in the education of future leaders in this country. And in 2020, they partnered with organisations like One Hundred Black Men to create the Unfinished Business Small Business Initiative, which provided support and resources for over 900 small BIPOC-owned businesses affected by COVID-19. And this is just the start. Hennessy’s commitment to uplift and empower the Black community remains unfinished.

Black, Asian, and Latinx business owners have always had to overcome great obstacles to success. And in the era of COVID-19, these individuals are fighting harder than ever against a range of inequalities that stand in their way. Hennessy is launching Unfinished Business, a new program that will provide urgent funding and access to vital resources for the small business owners who bind our communities together.

As well as being in partnership with One Hundred Black Men, who’s mission is to improve quality of life within the communities they serve and to enhance educational and economic opportunities for the Black community, Hennessy have also teamed up with the Asian American Business Development Center, a non-profit organisation that works to promote and strengthen the Asian American business community, and the Hispanic Federation, who were founded in 1990. The Hispanic Federation seeks to empower and advance the Hispanic community, support Hispanic families, and strengthen Latino institutions through work in the areas of education, health, immigration, civic engagement, economic empowerment, and the environment.

ALL STOCKED AT DWUK

Hennessy 70cl

Hennessy VS is a blend of around 4 “eaux-de-vie” selected for their vivacity from the best growing areas of the Cognac region. On the nose, Hennessy VS brings together an intense and fruity character with oaky notes. On the palate, powerful flavours suggest grilled almonds, supported by notes reminiscent of fresh grapes.

Hennessy XO 70cl

Intense and deep amber in colour is a sign of strength. Hennessy XO has flavours of candied fruit and its subtle spicy nose create a complete harmony: a mark of its roundness. Flavours of a smooth sensation gives a simultaneously powerful and soft tonality with a hint of cocoa and a warm fruity presence. The long finish expresses all the complexity of the blending and its long ageing process.

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About the author

Chloe Lewis

Chloe looks after all copywriting and proof-reading for Drink Warehouse UK, working with the Marketing team to deliver educational content to all our customers. She has spent many years in the hospitality sector, moving from behind the bar to now helping venues to stock their own. You can find more from Chloe about beer, cider, spirits, wine, non-alcoholic, soft drinks and RTDs all over our blogs, website, social media and Set The Bar magazine.

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