Drink Warehouse UK Blogs

Published on August 25, 2023.

About so much more than alcohol-free wine!

In recent years, the demand for non-alcoholic beverages has seen a remarkable surge, with more people seeking sophisticated alternatives to traditional alcoholic drinks. Wednesday’s Domaine is about so more than just non-alcoholic wine. It’s about inclusion, about being part of the conversation and the joy that comes with sharing a bottle, alcoholic or not.


Many moons ago, alcohol free was such a dirty phrase. If you were choosing not to drink, your options were limited and you probably felt slightly out of the loop. With another lime and soda, you would silently lament as you made your way back to the bar whilst your friends were still enjoying their first round. Thankfully, times are changing. Alcohol free options have exploded in recent years with alcohol free beers and spirits leading the way, showing us all that you can still have a lovely experience and mouthfuls of flavour without the alcohol or the fuzzy head the next day. The next step is… wine. 

The rise of non-alcoholic wines like those from Wednesdays Domaine reflects the growing trend of people embracing a healthier and more mindful lifestyle. These wines offer an alternative for those who want to enjoy the sophistication and camaraderie associated with wine culture while being mindful of their alcohol consumption. They have taken de-alcoholised wines and blended them with natural flavours and other elements to maintain the body, flavours, aromas and complexity often lost when alcohol is removed. All wines originate in Spain and are bottled in the UK.

At the heart of Wednesdays Domaine lies a deep commitment to crafting non-alcoholic wines that cater to the discerning tastes of modern consumers. The brand’s philosophy centers on the belief that abstaining from alcohol doesn’t mean compromising on flavor or complexity. Instead, they see it as an opportunity to elevate the art of non-alcoholic winemaking and offer a sophisticated alternative for those who prefer to savor the moment without the buzz. The name ‘Wednesday’s’ is taken from that midweek ‘hump day’ when reaching for a glass of wine is just what you need to get you through the rest of the week. It’s called ‘Wine Wednesday’, right? Well, we can still have your wine but not feel quite as bad (as it is only 42 caloried per glass) without the hangover the next day!  

Crisp, clean and perfectly balanced, our Piquant has a hint of minerality and citrus notes. And is oh so refreshing.

Channelling lighter-bodied red, our Sanguine has noticeable depth and complexity, with hints of plums and blackcurrants.

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About the author

Chloe Lewis

Chloe looks after all copywriting and proof-reading for Drink Warehouse UK, working with the Marketing team to deliver educational content to all our customers. She has spent many years in the hospitality sector, moving from behind the bar to now helping venues to stock their own. You can find more from Chloe about beer, cider, spirits, wine, non-alcoholic, soft drinks and RTDs all over our blogs, website, social media and Set The Bar magazine. 

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