Drink Warehouse UK Blogs

Published on December 28, 2023.

Let’s have a refresh!

As the year comes to a close and a new one begins, it’s the perfect time for businesses in the hospitality industry to revamp their drink menus. Creating a fresh and enticing drink menu for the upcoming year is a fantastic way to attract customers and keep them excited about what your establishment has to offer. 


Before creating your new drink menu, it’s essential to research current beverage trends. Investigate what flavors, ingredients, and presentation styles are gaining popularity. Is it the rise of non-alcoholic cocktails, innovative mocktails, or sustainable and eco-friendly options? Tailor your menu to align with the preferences of your target audience. Consider the drinks that were popular during the previous year and have consistently been loved by your customers. Keep these favorites on the menu to maintain a sense of familiarity. A blend of old favorites and new creations strikes a balance that keeps both loyal customers and newcomers excited.


Involve your bartending team in the menu creation process. Mixologists are experts in creating unique and delicious concoctions. Encourage them to experiment with new flavors, ingredients, and techniques. A collaborative approach ensures a diverse and innovative drink menu. Also, highlight seasonal and locally sourced ingredients in your drinks. Not only does this emphasize freshness and sustainability, but it also allows for a dynamic menu that can change throughout the year. Consider partnering with local farmers or suppliers to create a unique and community-focused drink selection.


You could provide options for customisation to accommodate various tastes and preferences. Allow customers to choose the base spirit, sweeteners, mixers, and garnishes for their drinks. Additionally, consider offering drink flights or tasting samplers for those eager to explore multiple options in one sitting. With the increasing demand for non-alcoholic options, develop a selection of creative and appealing mocktails. Utilize exciting flavors and innovative garnishes to make these beverages as enticing as their alcoholic counterparts. The way a drink is presented can significantly impact a customer’s perception and desire to try it. Pay attention to glassware, garnishes, and overall aesthetics. A visually appealing menu with well-presented drinks can entice customers to try something new.

Accompany your drink menu with brief descriptions or stories about the origin, inspiration, and unique qualities of each drink. Educating customers about the drinks can pique their interest and enhance their overall experience. 


After launching the new drink menu, actively seek feedback from customers. Use this feedback to make necessary adjustments and improvements. Customer input is invaluable for understanding what works and what doesn’t. Promote your refreshed drink menu through various channels, including social media, email newsletters, and in-house advertising. Highlight the exciting additions and changes to entice both regulars and potential new customers.


Creating a refreshed drink menu for the new year is an excellent opportunity to showcase your creativity, adapt to trends, and cater to evolving consumer preferences. By considering current trends, collaborating with your team, and focusing on presentation, you can craft a drink menu that captivates your audience and keeps them coming back for more. Cheers to a successful and refreshing new year of delightful drinks!

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