Drink Warehouse UK Blogs

Published on June 27, 2022

Question: When is it Pimm’s o’clock? Answer: Always. 

Pimm’s is proud to be a partner of Wimbledon. Established in 1840 by James Pimm in his famous Oyster Bar in London, Pimm’s and the accompanying phrase ‘Pimm’s O’Clock’ have become icons of British summertime. Just like Wimbledon.


The original Pimm’s No.1 Cup is a gin based spirit with a fruity flavour, made from a secret recipe infusing gin with a delicate combination of herbal botanicals, caramelised orange and warm spices. Originally blended by James Pimm as an aid to digesting oysters in 1840, Pimm’s went on to be sent to soldiers at the far edges of the Empire, be served at Queen Victoria’s lunches and ended up making its debut at Wimbledon in 1971. And this year, it will be no different.


Pimm’s will take pride of place at Wimbledon as the signpost of British summertime! Wimbledon-goers will be able to enjoy the classic Pimm’s No.1 Cup in the Grounds, available from the beautiful ‘Pimm’s on the Hill’ bar, designed in a quintessentially British summer style true to both Pimm’s and Wimbledon, alongside the newly styled Pimm’s at the Long Bar. More than 280,000 glasses of Pimm’s were enjoyed throughout The Championships’ Fortnight in 2020, and even more were enjoyed outside the Grounds. Why don’t you serve a Pimm’s Wimbledon special this summer at your venue? 

We are incredibly proud to be an official partner of The Championships, Wimbledon, a long-standing
British sporting institution, and are looking forward to once again serving up the perfect
Pimm’s O’Clock for tennis fans throughout The Championships!




50ml PIMM’s No.1

150ml lemonade 


Orange slices 

Cucumber slices 

Sprig of mint 



Fill a highball glass with cubed ice. Pour the Pimm’s and lemonade over the ice. Add fruit as desired. Garnish with a sprig of mint. 

The quintessentially English summertime drink. We love Pimm’s, and nothing better than a Number 1 cup on a hot summer’s day, made with cucumber, lemon, strawberries, mint and good quality lemonade. Pimm’s itself has a gin base, and offers subtle spices and citrus flavours. Delicious!

A limited edition tipple made from a blend honouring the Pimm’s tradition. Mixed with juicy Strawberries and finished with a hint of mint.

Pimm’s No. 1 is made from a closely guarded recipe. The complex fruity notes of bitter sweet caramelised orange, fresh citrus & herbal flavours are perfectly balanced with refreshing tasting lemonade.

Share this article

About the author

Chloe Lewis

Chloe looks after all copywriting and proof-reading for Drink Warehouse UK, working with the Marketing team to deliver educational content to all our customers. She has spent many years in the hospitality sector, moving from behind the bar to now helping venues to stock their own. You can find more from Chloe about beer, cider, spirits, wine, non-alcoholic, soft drinks and RTDs all over our blogs, website, social media and Set The Bar magazine. 

Click here to receive the latest and greatest promotions, new products, competitions and so much more straight to your inbox.